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Thursday, June 6, 2013

Tata Nano – World’s Cheapest Car

During the Golden Week holidays this month I went to Mumbai, India on a business trip. It was very hot in India as it was the peak of Indian summer. However, I am happy that I survived the Indian summer for one week.

During this trip to India, I had a chance to touch and feel the world’s lowest priced passenger car – The Nano made by Tata Car company of India. In fact this car was launched just 2 years ago targeting the Indian small car market. The Nano is a tiny car with the even tinier price-tag. It retails in India for Rs. 100,000 (US$2,200) and is an economic choice to fit a family of four comfortably.

Tata Nano

The Nano was the result of the vision of Mr. Ratan Tata, the Chairman of the Tata Motors. When Mr.Tata envisioned this eco-friendly, people’s car with a price tag of just around US$2,200, most automakers around the world scoffed at him. Japanese car makers like Suzuki who had a big presence in Indian car market mocked at Tata saying that it was impossible to make a reliable car for Rs 100,000. However, when the Nano was finally launched, car makers in Detroit and Japan took a serious note of it. Even car makers like Ford admitted that the Nano is a groundbreaking product, and it will cause people to think differently about making small cars.

There are a number of features that make the Nano unique and affordable. The car is 10 feet long, 5 feet wide – about 8% smaller bumper to bumper, than the Maruti 800 (Indian version of Suzuki Alto), but nevertheless it has 20 % larger interior space and can sit four people comfortably. The Nano gets 20 km/ liter in city and 26 km/ liter on highways, making it the most fuel efficient car in India. It has a four-speed manual gearshift, and 30-liter fuel tank. The car is equipped with air conditioner, but does not have power steering.

Though the Tata Nano has a price tag of just around $2,200, it has a steel frame, sheet metal body and safety glass like most other expensive cars. It has a rear mounted 624 CC engine and the emissions exceed regulatory requirements.

I was happy to see the cheapest car in the world. I liked the design of the car. For sure, it looks quite Jazzy. However, I am not sure about the safety of the vehicle. I felt the steel sheet was little thinner than that of most other small cars. Before Tata starts exporting Nano to other countries, they would have to meet the European and American safety standards.

International car makers are now getting ready to compete with Tata Nano in the ultra cheap small car market. Nissan and Renault has teamed up with Indian auto maker Bajaj with a plan to make a common people’s car that will cost $2500 in India. Nissan and Bajaj aim to provide a fuel economy of 30 km/liter compared to 23 km/liter provided by Tatas Nano. This would surely create a fierce competition in the small car segment.

Sunday, May 5, 2013

Tata Sumo Grande Customized by Big Daddy Customes

Big Daddy Customes is very famous for their Customized works.Recent Customization projects like Evoque inspired Tata Moonrover has helped Big Daddy Customes to expand their reach.Now Tata Motors gave their Sumo Grande to Big Daddy Customers and asked them to make the Grande more SUV and Modern Macho Look.Big Daddy Customes call this Project as “Xenon”.

Tata Sumo grande customised by Big Daddy Customes 1

Tata Sumo grande customised by Big Daddy Customes 2

Big Daddy Customes said that “Tata has strict guidelines were given to only tamper with the soft body without making any changes in the metal body sections as it would involve major development cost if any of our design cues were incorporated in the commercial production stage later”.

Big Daddy has given a new front bumper grille combo, adding an innovative rear door embellishment and a fresh rear bumper as well. Floating side steps were fabricated with courtesy lighting incorporated in the un-missable brand tag “XENON” re-christened all over. Head lights - tail lights settings were re arranged using projectors and LEDs to be in-sync with today’s time.

Tata Sumo grande customised by Big Daddy Customes 3

Tata Sumo grande customised by Big Daddy Customes 4

On the Rear Also big daddy has given New bumpers and New lights for the Tail light.Ultramarine blue and matt grey are the colors used to give the Grande more appeal.Then Black alloys and smoked glass area improves the look of Grande.If Tata motors approve the changes for Grande and give a green signal for production.This will help Tata Motors to make the Sumo Brand More Popular.

Tata Sumo grande customised by Big Daddy Customes 5

Tata Sumo grande customised by Big Daddy Customes 6

Tata Sumo grande customised by Big Daddy Customes 7

Source : Big Daddy Customs Facebook Page

Thursday, May 2, 2013

Tata Safari Storme or Dirt Bike which is better

Tata Safari storme is certainly one of the hits for Tata.Tata safari is India true first SUV.Fan following for the Safari is very high.Tata introduced the second generation of Safari as Safari storme.New Safari storme is developed in the new Aria platform.Which improves the ride and handling of safari storme a lot.Since the Launch Tata has got more 6000 bookings across India.

Tata Safari storme or Dirt bike

Tata Now Introduced a New Video of Safari stomre vs A Dirt bike.In this video we can see the capabilities of Safari storme.Tata is offering safari storme in 4 WD and an option on shift on fly.Tata safari stomre is powered by 2.2 VARICOR Engine which makes 140 BHP of power and 320 NM of Torque.

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