Monday, May 6, 2013
Audi small Hatches not coming to India
Audi India will not launch the small hatches like the Audi A1 in India.Audi is looking at different strategies.While the competitors BMW and Mercedes will introduce their small luxury hatch backs to India.Audi feels that the market in India is not matured enough for small luxury hatch back.
Audi India head Michael Perschke said that “ Our top down model strategy has been successful in India so far. We have successfully sold the top-end A8 stretched sedan and other high-end models to the Indian customers.But we have no plans to dilute our brand by launching smaller cars like the Audi A1 or similar models, even as the competition garners volumes with such offerings."
Now Audi Q3 is the entry level Audi in India and is doing well.Mercedes will A Class in the coming months and BMW 1 series hatch back will be launched at the end of 2013.If Both these model become a success.Will Audi India reconsider their small car plans for India.Next year we can expect the Audi A3 sedan to come in India.Which will be priced around RS 20 lakhs.Audi next game changer for India.
source : The Economic Times
