Sunday, May 5, 2013
Hyundai HB20S not destined for India
Hyundai HB20S is a new sedan launched in Brazil. There were speculations in the media that Hyundai will bring the HB20S to India to strengthen the portfolio. Like all new Hyundai models HB20S also get the new fluidic design theme which is eye catching and sporty. If Hyundai bring this model to India it will give good volumes for the south Korean giant. But Hyundai HB20S is based on a completely new platform and shares very little parts with the current Hyundai Indian products. This means that Hyundai must invest heavily.
If Hyundai bring this model it will be placed between Verna and i20. But HB20S is not a sub 4 meter sedan. So Hyundai will not get the excise duty benefits. Then the price of the HB20S will come close to the price of Verna which will result in drop in sales. Also Hyundai developed HB20S sedan and Hatch back as a completely south American product. Considering all this Hyundai will not bring the HB20S Sedan or Hatch back to India.
source : ACI
